Distribution of the siege.docVIP

 PAGE \* MERGEFORMAT 10 Distribution of the siege Procter amp;amp; Gamble 3.8515 billion this year, CCTV advertising investment, the media always seem to want to tap the point of ‘news behind the story’. ‘New Countryside Campaign’ seems to be given this matter a plausible explanation - a vast world, it seems that should always be much to offer. In fact the success of Procter amp;amp; Gamble a few years ago the village was not after the failure of attempts distribution trucks, and there is no large-scale ‘New Countryside Campaign’ plans, even if the won the tender in 2005, Wang later, and 2004 are still continuing to for the same distribution strategy. From 2 point we can find a reasonable explanation, first, P amp;amp; G products currently do not have appropriate rural market, even after the expansion of product lines Rejoice, would still not be optimistic; second, to Procter amp;amp; Gamble is currently more than 200 Dealer’s distribution structure, depth distribution can be down to the county-level market had already pretty good, the depth of distribution for them in rural areas, it is a piece thankless thing. Procter amp;amp; Gamble’s ‘Standard King’ access to, but in their opinion, CCTV and local stations than the lowest cost per thousand, it is also a strong support for it in 2004, more than 17 billion yuan in sales. I always wonder whether China is the existence of such a brand that can meet the needs of consumers in different parts of the country? The so-called foreign brands ‘new rural movement’ and the local brands ‘campaigns in cities’ Is it not the real story behind them is this problem? The problem is that this problem is solvable? We need to carefully analyze the status quo of China’s distribution channels. Three-dimensional distribution of the structure of China Line immersed in the market for many years, I think the Chinese market, at least according to administrative division can be divided into the following five levels. A market in Shang