Do not choose franchising, cosmetics store how individual students must fight back-.docVIP

 PAGE \* MERGEFORMAT 4 Do not choose franchising, cosmetics store how individual students must fight back? 2014, for large and small shopkeepers cosmetics entity concerned, is destined to be an eventful year. Last year sales of the ‘double 11’ 35.5 billion yuan of heavy pressure in the chest, while faced with many brands of cosmetics franchising onslaught, the stick or smooth down, face pressed heavily online and offline, there is no questions, and now cosmetics store after years of rapid development, the demand for cosmetics has been more than just a simple beauty needs, compared with electricity providers, when they lose the price advantage of the front channels, competition, the distribution of the shops in the street with Rent a substantial one liter, so store more and more difficult to make money. intensified competition from market expansion, and some cosmetics shop has fallen into a ‘fake door’ where the store has come to a situation can not maneuver. In addition to the store owner who unanimously condemned the electricity supplier, but also to do what? Under pressure to survive, we must make life and death choices, many shopkeepers choose this form of franchising, with their complementary strengths to achieve the overall strength of the upstream side, backed by a good shade tree! Occasion franchising brands, can reduce the risk of supply chain in order to diversify the category and brand communication power to attract consumer groups, in order to force the organization to integrate fragmented style fragmented market from a marketing point of view, than to join this entrepreneurial join (There are no products have no money no store employees easier transition, a great chance of success, then, whether this franchising market is the best way to avoid the risk of it? Mr. Charles Steel believes that water will always be drowned! This The key point is that the store’s own resources and matching degree of social resources, the difficulty is that this m