Do not confuse the brand management group seniority.docVIP

 PAGE \* MERGEFORMAT 8 Do not confuse the brand management group seniority As long as groups will have multiple levels of the brand, but in a scene of prosperity and the brand behind the brand a lot of groups are beginning to too much confusion. Do not know the level of the relationship between brands, but also do not know the criteria to judge the brand affinities, the performance of fuzzy model of brand management for the group, to borrow a proverb is to confuse the brand seniority. Brand management model to determine the brand is not just seniority, or on a business description of the relationship between the different brands, as well as brand brand systems play different roles defined. A reasonable model of brand management will help to create synergies between the various brands, whether it is a common excuse is used to differentiate between the brand resources or to operate independently and are intended to enable enterprises to manage multiple brands clarity so that all brands are growing rapidly, and to reduce the damage to each other between the different brands, and a more rational allocation of resources in various brands. Amda strategy management consulting firm, after years of research and actual Group brand consulting, brand management model based on the relevant theories of brand management model a more detailed classification, and the Group first proposed the multi-brand model of brand management, brand generation parts for a more clearly defined. 1, brand management model and its advantages and disadvantages of the classification analysis 1, a single brand management model A single brand management model suggests that it is only one brand name. Group level, a single brand management model is the Group’s business units (business unit may be a subsidiary of the holding company may be shares of the company, the next business units collectively) to take a unified brand, each business unit has a brand name of the group to strengthen the is a c