Distribution channels is the marketing brand.docVIP

 PAGE \* MERGEFORMAT 5 Distribution channels is the marketing brand Traditional 4P theory, the first 3 P is a (place) channels. Literally speaking channels are avenues and channels. Avenues for sales of products and channels; more marketing avenues and means of transport to do. Now how the theory of channel size and complexity, I do not have to say, we go to book store to see the know. Sales and marketing are originally must have access, but access too much, have become the no way out! Every day we study from a variety of theoretical point of view channel, continuous selection; structure; building; planning; comb; adjustment, flat, but the distribution of the deeper, but the more unfathomable feel the channel! Increasingly demanding requirements of the upstream channel; downstream channel with more and more poor; into an increasing number of personnel, management has gradually lost control and channel the work of growing in small, costs are soaring, and digging out of profits curve down. Sales-oriented theories have been under the guidance of a variety of channels, the channel management into a hopeless cycle. Many of our companies are doing, when the so-called marketing analysis, almost all for a lingering problem: in the end is the important thing is to brand an important channel! Leads to a lot of conclusions, but all of the conclusions are wrong, because this so-called problem, in marketing does not exist. Sales are always taken out of context, that the channel is a downstream sales channels, so channel for the seller is always available tools. In order to better use, they must compete for channels right to speak, should have the right to speak, we must control the channels, how does control, first of all to be ahead of its own management channels, and then to manage the channel, some companies and even restrictions on the development of individual channels means to control, it is impossible to control, on his own to establish channels for self-managem