Distribution is everything (Distribution Is Everything).docVIP

 PAGE \* MERGEFORMAT 6 Distribution is everything (Distribution Is Everything) ‘12 years of business on the Analects of Confucius ‘99 Pro Yu-chun Ye masterpiece’ who controls the lifeline of our? ‘Proposed a universal problem, that reliance on distribution channels, how should companies sell products distributors and manufacturers how to deal with conflict of interest? One of the key that the regional sales manager’s job specification how this can be more reasonable? Realistically speaking, corporate marketing is no fixed rule, or that the world does not have a universal distribution management. Words of the old saying, there is a reasonable, but there is no improvement of the reason is not necessary. Dalian Petrochemical current regional distribution patterns and the general public sale of basic consumer goods manufacturers like, channel management, structure and routine nor inappropriate. However, the operation of corporate marketing distribution model is only part of the mechanism, the system is only the rationality of the smooth functioning and success of the necessary but not sufficient condition. I have led a few brothers in Chengdu and Wuhan, two established estbon Sales Company, its market environment, organizational structure, management practices and distribution patterns are the same, but different person in charge made a very different result. Of course, the key is the regional manager himself. In terms of capacity and professionalism of the two sides of the Regional Manager of their own strengths, par. However, a fundamental difference is that the availability of study to make improvements, diligent, professional and impartial treat people’s mentality. Distributors and manufacturers is indeed a business relationship, but the manufacturers to produce products that end-users are consumers. Dealers and manufacturers are actually tied in the same boat, no one who can not live together for the marketing costs that service. However, since it is their