Distribution management market the use of detailed work to promote the implementation of the.docVIP

 PAGE \* MERGEFORMAT 8 Distribution management market the use of detailed work to promote the implementation of the In the management of issues, often we have a lot of things right and wrong are not divided on the detailed aspects of such markets, there is a period of time ‘depth distribution’ Chaochao very powerful, so many companies began to implement blind channel sink resulted in logistics, management and other expenses soar; In fact, the market in terms of refinement, distribution management in place can also be refined to promote market-oriented operation, the key is whether we are able to circumvent the distribution of good management problems, whether from the system on the sales policy is set on a perfect distribution management. The reason why major companies to channel the current sink (such as the county accounts), etc., instead of the old distribution model to promote the market refined, primarily enterprises and their front-line marketers in Distributor Management face the following few question can not be a good solution: 1, channel control: a regional transit agency is merely a logistics platform, the company sent the product distribution to the downstream second groups of providers, there is the second groups of providers to supply end-users, enterprises lack of control of end-users, the product In the end the good and the bad sales by the end-customer referrals enthusiasm and second groups of the network operators determine the level of refinement, the lack of channels for control of companies; 2, the price control: a regional agents to improve the sales of the second groups of business enthusiasm to take sales rebates, discounts, etc. to the second groups of commercial supply, but also because the second groups of traders and agents adjacent to the pursuit of profits from the products of regional space is different from the retail price of the terminal there is not unified, or even between adjacent regions FALSIFYING; 3, cost control and