Does not protect the value of the price to be confirmed - Changhong refined significantly Wang Rear Projection TV Marketing Cases.docVIP

 PAGE \* MERGEFORMAT 4 Does not protect the value of the price to be confirmed - Changhong ‘refined significantly Wang’ Rear Projection TV Marketing Cases Changhong third-generation ‘refined significantly Wang’ Rear Projection TV since May 2001 hit the market, by virtue of superior technology, superior product performance and cost-effective and quickly became a hit, the market share of straight-line soaring, according to the ekon statistics, Domestic market share projection in October that year was 19.8%, while the rear-projection Changhong reached a market share of 18.5%, as with the Toshiba, Sony, the three rear-projection brand in parallel. Since then, with Changhong projection technology, further development and expansion of production capacity, Changhong projection became popular not only domestic market but also exported to the United States, Australia, Southeast Asia, Russia, more than 30 countries and regions. According to the Guangdong Modern International Market Research (MIMR) in Guangzhou, Shanghai and Beijing, three in the survey, nearly 60% of the respondents aware of rear projection TVs. In this group, their understanding of the production rate of rear projection color TV manufacturers are: Sony 35%, Changhong 26%, Panasonic 20%, Toshiba 19%, Philips 11%, Samsung 11%, Hitachi 8%, TCL8%, Haier 7%, Konka 6%. In the next 1 years, the urban consumers expected to buy the brand choice of rear projection color TV, 17.6% of the expected consumers to decide to purchase Changhong, rear projection color TV. Toshiba, Sony, Philips, Samsung and other foreign brands have also been expected to consumers. Changhong concerned, we can understand and predict China’s color TV industry in the current situation and development direction. See this issue Changhong ‘refined significantly Wang’ rear-projection TV market marketing case. I. Background ★ China’s color TV industry has gone through the last century 80’s to 90’s rapid growth in the late 90’s has entered the