Domestic trousers Brand Positioning Analysis.docVIP

 PAGE \* MERGEFORMAT 7 Domestic trousers Brand Positioning Analysis The trousers of domestic brands, though no suits, leisure clothes and so many brands, but market positioning and segmentation point of view, are bound to several successful brands of trousers, the tiger is, nine, animal husbandry, Wang has been a minor celebrity However, according to the author’s analysis, these trousers brand positioning is not very appropriate. In my opinion, create a successful brand trousers need to address the following problems: One, who is the consumers? What are the characteristics of this group of people? Trousers should primarily be faced with professionals Among them, over 30 years old professional male dominated, but also from the income aspects of market segmentation, which need to do careful market research and analysis. Next, we must be sure that your product is what the grade of the product, this must be clearly established at the early stage. If it is in the high-end trousers, then a sense, as long as they participate in the work of professional men will have their own needs for business wear. For professional men, the pants they need the key is to ‘have-type’, which is a comprehensive concept, includes the quality, but also contains sensory components. From this perspective, I believe that consumers are most concerned about trousers or quality, quality is the basis of the brand, and then highlight the brand to consumers of a successful, stable, atmospheric feel, which need to go deep refining the brand connotations. Second, who is buying? What have they feature? First need to clear is that consumers and buyers are not necessarily the same. For business wear, particularly those over 30 years of age to purchase decision-maker, it should be mainly women, including men’s girlfriends, wives, which some people can be divided into two categories, the young and the older person. Who pay more attention to brand the young feel older people are more concerned ab