Do not superstitious foreign brand strategy planning theory.docVIP

 PAGE \* MERGEFORMAT 7 Do not superstitious foreign brand strategy planning theory Master of Trout’s brand positioning theory to a “universal vote of all” truth-like attitude to the land of China. Ideally, the theory is to explain the phenomenon and exists to guide practice, but unfortunately, many of the master theory, because it is too numerous accolades, so that beginners are often blurred in the eyes of reason, into the blind worship and become dogma. The biggest difference between dogma and the theory is that: it bother to explain the phenomenon, which always drives people to change to adapt to the phenomenon of dogma. theory away from its original purpose, which is probably a master of meticulous scholarship material before the door in no hurry embarrassment. Currently in China, the great positioning theory are being such a “dogmatic” misreading. Many people holding lt;”Localizationgt;gt; Little Red Book announced that China’s domestic brands to succeed, it must, like Western brands like (such as Coca-Cola, Procter amp; Gamble, strictly abide by the law of positioning, a brand can have only one or a small products, new products, it must launch a new brand, or will make, “the idea of consumers lose focus,” fuzzy place on brand awareness, while the other competitors taking advantage. and for has implemented a corporate brand extension These dogmatists are ignoring the people’s success, status and extend the brand to do some comparison before said after positioning, brand positioning in the minds of consumers is no longer clear. In my opinion, this view contains at least the following omissions: First, the “positioning” position is open to question. Any kind of marketing theory, no matter what year it produces, no matter how brilliant it has a practice course, it is simply a market phenomenon to explain and guide practice methodology from time to time, but by no means the strategic goal of marketing itself. But the master of the theory is usua