Do not waste the companys money.docVIP

 PAGE \* MERGEFORMAT 8 Do not waste the company’s money Case: A group marketing headquarters suddenly ‘Airborne’ a product manager, said he had only done the first few days in amplifier product development work, speaker and marketing do not understand, but did not wait for him to lead a two weeks’ simple, a happy life ‘, the market manager’s job and the burden on the’ pressure ‘on his shoulder had. This is a very strange way personnel life term. As he said, he did little knowledge of marketing and so on. At that time, a certain part of a television station under the operational staff of a program to seek corporate sponsorship, fax over the documentation is very clear, telephone contacts to determine the total received by the vice president of marketing and decisions. Prior to the clerk to the Deputy Director and Brand Strategist has been studied, this section of the audience is targeted at the elderly, in every Friday 10:00-11:00 am playing, although the broad coverage (in addition to the Guangdong Province, Jiangxi, Fujian, Guangxi, some cities and counties can also have access to, but most of the mountainous cities and counties), but ratings are not high, and the company’s two brand positioning, target consumer group, and many other areas do not match, decided not to sponsor this program . When the salesman to call when the new market manager, he immediately met with each other, and without hesitation I agreed people, sponsoring three months, weekly audio set of 4,000 yuan worth a total of 12 sets of audio, plus 10 thousand yuan. Access to the ‘benefit’ is a program for 5 seconds advertising spots in this brand once (advertising standard version), the host announced the awards to say ‘first prize for the grand prize is a set of audio XX’, and subtitles in the program where the end of business the words appear Acknowledgments . Signed a cooperative agreement from the first meeting to spent a total of less than thirty minutes. I think this is definitely the sh