Do not waste the money of the companys number to do to win.docVIP

 PAGE \* MERGEFORMAT 6 Do not waste the money of the company’s ‘number’ to do to win Zhao total pain with and looks of sadness and Ah sigh. How’s going on? Situation is like this: Zhao is always a bathroom company’s boss, also operates three brands, the results of the loss, but luckily a mess. Why is it so? Zhao-depth with the total communication, the problem was soon discovered -- First, pray to quantify win. In recent years, Zhao has been that the total bathroom market, more and more difficult, so very scared not keep supporting a brand, it may one day will be eaten by other companies. At the same time, watching the start of the dual-brand counterparts and even multi-brand, Zhao total also do what I do - the idea is very simple to do two brands, the number of an advantage than the one - if a brand loss, and there is another subsidies to come in, to protect the normal development of the company; if the three brands will cause the company’s survival and development of a more solid. To this end, the total Zhao quickly launched a multi-brand strategy of operation, namely, a high-end brand, mid-range brands B and C of the three low-end brand brand strategy. They thought that you do so - with the number of brands to resolve the current crisis, the company the next two to three years, certainly a great development, and even earn pours. But did not expect is that less than a year, the company not only failed to change the situation prior to the development will not ring true, but has gone even further into the mire of operations to go. Second, there is not much different from the multi-brand operation. It is undeniable that the world does have some multi-brand model to operate successfully, such as Procter amp;amp; Gamble’s shampoo and hair care brands like - Head amp;amp; Shoulders, Pantene, Rejoice, and Sassoon. It should be noted that such a multi-brand must be ‘independent’ then ‘join’ operations, to come to success. Unfortunately, Zhao total only the multi-b