Do not waste the money of the companys target is not clear how to pursue.docVIP

 PAGE \* MERGEFORMAT 4 Do not waste the money of the company’s target is not clear how to pursue Work has always been a small-time facilities, today’s groundbreaking late, and the preoccupied look. Does he have something happen? Yes, he was the boss yesterday, criticized the tone of a heavy meal. Why is it so? Thing is this: a small Shih is a pharmaceutical company’s planner, responsible for eye drops, to yellow balls, OTC drug marketing From .com planning, some time ago for a provincial-level regional market made a large-scale planning activities, ended in failure, so the boss has been severely criticized. Why is it so? The original small-Shi had made a mistake, that is not explicitly the goal of this planning, not planning target specific and digitized, making the planning that there is no one center can ‘rely on’, and thus become ‘floating’ in our planning activities can not be a strong role, the final result is extremely disappointing. From the following two aspects, we can see clear-cut: A, creativity is not obvious, not novel. Because small facilities not clearly the ultimate goal of the planning activities, such as making sales to reach 10 million yuan within three months, or whether the success of the promotion of new listing the number of sales to be achieved, or to expand the brand in regional markets, the impact of force, and so on. Shi did not make the small targeted down, only know to do a large-scale activities to promote products in the regional market development. This is a general, vague concept, leading to planning and creativity do not know specifically what the center, go to ‘deployment of troops’ and find the best of a breakthrough, allowing creativity without ‘Office,’ to follow, swing to the rains, not new is not prominent. Second, the content is not rich, not really. Planning must have a clear planning objectives, so that planners can use this target as the center, thinking and planning ideas for content - look at what the organizat