Do promotional activities trilogy.docVIP

 PAGE \* MERGEFORMAT 7 Do promotional activities trilogy How to do promotional activities have been troubled mobile phone business a problem. Some enterprises do not attach importance to the promotional activities, and believe that promotional activities over a broad area, the market forms a complex feeling unable to start with, the justifications for not thinking. Some companies of promotional activities is the combination of business inventories on a regular basis and make some distribution, promotional activities or POP display terminal that there is no comprehensive plan has not seriously implemented, it seems that to other companies or distributors to be a look to prove that is doing marketing activities. Such promotional activities are not with the companies, products and overall marketing activities and market close together, leading to promotion out of the market volatility work, teamwork Fuzao slack, the result is unsatisfactory. The reason is mainly the marketing ideas are still some companies remain in the nineties of last century, that as long as there is advertising and channels will be able to dominate the market. With the rapid development of China’s mobile phone market, can no longer be stubborn to campaign as a sales follow-up services, it is necessary to promote the work of enterprises and products to rise to the overall marketing strategy to study height and attention. Now, promotional activities will have a direct decision of the products in the market base and reputation, there is no efficient, solid promotional activity is not the successful realization of sales targets. Meanwhile, the campaign is a gradual accumulation process can not be instant success, we must proceed step by step. Only change concepts, feet on the ground do promotional activities in order to continuously enhance corporate and product market base. So, how to do promotional activities in the end should be, how to plan in order to achieve the best results? To make a suc