Do trends in children too seriously.docVIP

 PAGE \* MERGEFORMAT 5 Do trends in children too seriously Food and beverage market, many experts are often summary, we recognized the trends that are industry marketing people talked about, like do not understand and follow marketing trends if that is old fashioned, will fall behind the same. Present in food and beverage industry is generally optimistic about the trends: health, fashion, green organic (safety, category innovation (including functional, mashups, entertainment, convenience, DIY and quick to digest the food table and so on. The discovery of these trends and summary, not something out of nothing, always some basis and justification. But, the trend for corporate marketers do? catch the trend, it must mean to find a way out? how to understand and use trends? A production dates concentrated pulp business, their product is nutritious and healthy to do dates, full of praise. Now, they have become a jujube jujube paste, adding a convenient, multi-good product ah. allow enterprises puzzling that such a good product is no longer marketable. Can be seen, comply with or follow the so-called “trend” does not equal success. We must recognize the trends, the correct use of trends, rather than blindly follow trends seen. How to correctly understand and apply the trend? First, identify the trend is genuine. What is the trend? Trend is seemingly from a number of success or success stories found in refined, so the trend is really false. Marketers to identify the authenticity of the trend, otherwise, take the wooden club when the needle was ridiculed a small matter, failure a waste of valuable time and market inputs do great. The real trend can be endowed many products. Such as “health” is the trend, rich in vitamin C are healthy and doing fine grains are healthy, less oil is a healthy sugar-free. Another example is “entertainment” is also a trend , can absorb the “jelly”, QQ sausages fall into this category. Trends can be our common pursuit, many