Do the brand there is no direction is zero!.docVIP

 PAGE \* MERGEFORMAT 5 Do the brand there is no direction is zero! Ebb Tide’s competitive era, so the brand, in the seemingly very fashionable, but in fact the perilous temptation. Do not you see the cruelty of the market economy have forced millions of soldiers to bravely grappling brand commitment. In which two kinds of eye-catching. One is blind obedience to foreign experience, the operation of copying its brand and management model, in advertising and other publicity means to stimulate the rally driving under the accumulation of well-known, they are prepared to work diligently, and strive for the brand on the road in the hard journey, not wait for the early completion of the brand building foundation; another species is based on the objective reality of their own purposes, and avoid weaknesses, step by step, well-targeted, through continuous service and word of mouth to stack the credibility and trust. Wahaha president Zong this unique vision, he was preaching in a conversation, we have chosen the first path after the brand, first the rural areas and urban strategy, and competition from international brands has played a unique advantage. This ‘aggregators body’ of the distribution network is based on the actual situation in the Chinese market, combined with the concept of international sales as a marketing model, or the capability to market competition. In fact, too, before the case finally moving farther and farther away from the brand, because they only have other people do not self, the latter are loyal to their own dreams and restraint do not drift. As a result, their choices are rational and accurate. May come to talk about the brand Schultz recalled that the next ten golden rule: 1, brand strategy and overall business strategies; Second, the depth of senior management involved in the creation of the brand Third, there is a well-designed brand structure 4, the Company’s brand has a 360-degree viewing angle 5, excellent brand to succinctly expres