Do you dare to sleep on a dirty bed Beckham do- - On Marketing Practices of the baseline value of the negative.docVIP

 PAGE \* MERGEFORMAT 8 Do you dare to sleep on a dirty bed Beckham do? - On Marketing Practices of the baseline value of the negative With the Real Madrid football team embarked on a vast land, started their journey crazy grab gold, China, and Real Madrid where all the bodies were stained edges like crazy around the Real Madrid to carry out various forms of marketing, marketing in China This shows that has been deeply rooted among the everywhere. Recently read a newspaper and learned that Beijing Kunlun Hotel, where he was staying in the hotel for the Real Madrid soccer team and the planning of a ‘horror marketing’: about the Real Madrid football player David Beckham stayed in the room ‘authentic’ the conduct of the auction, the auction bid 5,000 the successful tenderer can be admitted Beckham stayed in hotel rooms and free access to certain services. I do not know this ‘horror marketing’ and what are the results? But I think the dean of China’s five-star hotel, one of Beijing Kunlun Hotel, to plan or to accept this ‘horror marketing’, whose IQ is too low, too low, because the marketing line is a kind of ‘industry benchmark value’ of the direct destruction and denial, but will also make the main marketing Beijing Kunlun Hotel, the brand long-term accumulation of assets were damaged. (A), David Beckham stayed in the auction room is a kind of dirty ‘industry benchmark value’ of the direct damage. The so-called ‘industry benchmark value’ refers to companies in which certain regulations and standards inherent in an industry, as well as around and follow the implementation of the regulations and standards established by then the value of a business. This ‘industry benchmark value’ can be divided into two levels of understanding: First, regulatory standards, such as manufacturing a variety of industries, production standards, safety standards, technical standards, etc.; whereas the service industry-standard construction of a variety of services, safety standa