Do we really need a large pharmacy OTC on behalf of high-frequency times a visit-.docVIP

 PAGE \* MERGEFORMAT 8 Do we really need a large pharmacy OTC on behalf of high-frequency times a visit? Changes in the medical environment of today, with the pharmaceutical retail market changes, we OTC marketing team to promote the work of the terminal end-Yue Lai feel weak effect. This does not prevent us from start to reflect on our end to promote the marketing management model is also adapted to the changes in the retail market now. Whether the effect of weak end to our current management of the old terminal to promote a relationship? How to upgrade the terminal to promote the work results, and enhancing the effectiveness of the marketing team is that we must face the marketing management problems. OTC on behalf of pharmacies through the end of the visits and visits to complete the company issued a terminal job content and tasks to promote our OTC marketers the most basic ways of working, OTC pharmacy visits on behalf of the management of the terminal is also OTC Marketing, one of the main elements of the work. OTC marketing team to enhance the management level the most basic manifestation of the visit lies in the effectiveness of OTC on behalf of the management of the terminal. According to the traditional model of OTC marketing management point of view, we OTC Work Management on behalf of the terminal is mainly reflected in the work of visiting the terminal time, frequency, and terminal promotional content. Our guiding principles of marketing management is based on pharmacy sales, operating area, staff size, geographical location of pharmacy sales levels and other factors that may affect the terminal is divided into a large pharmacy pharmacy, medium-sized stores and small pharmacies. At the same time requires that we must strengthen the OTC on behalf of the terminal to large pharmacy visit, whether it is called on time, frequency or the OTC on behalf of the energy invested in have to be much more than other pharmacies. This management principle is rea