Do first market intelligence enterprise to a CRM system.docVIP

 PAGE \* MERGEFORMAT 10 Do first market intelligence enterprise to a CRM system 150 countries with 867 offices, 15 employees million, operating income of 16 billion U.S. dollars, these figures are behind the company? PricewaterhouseCoopers. At the end of last year’s Oracle ‘to the customers think,’ customer relationship management seminar, PricewaterhouseCoopers has served as the CRM global partner Oracle has done a complete description, from the sales, marketing, the service has a set of solutions. In April 2001, the author of PricewaterhouseCoopers in Shanghai, Zhang Wei-Yun, chief adviser on the CRM implementation issues in an interview. First, the changing business environment CRM Current market is a customer demand-oriented market, the customer holds the right to purchase products and services. Customers and business contacts outside the channel in addition to traditional face to face has been more and more through the Internet, e-mail, personal handheld computers and wireless communication, etc. means of contact. This is placed in front of the reality of all enterprises. With WTO accession for China’s enterprises, in addition to domestic competition, there are more companies from around the world competition. Enterprises are to compete successfully must focus on mutations in a market economy, and continuously optimizing customer relationships, sell more products and maximize profits. This requires a constant concern for potential customers are concerned about can bring profit to the enterprise customers concerned about the valuable contribution of the customer, not just care about every customer. The new competition in the market makes the marketing from the traditional gradually turned against the group of individuals, in order to achieve one to one marketing. In the sales process while also providing customers with services and advice for clients to add new value. In order to sell pet food, for example, in addition to providing food, it can also off