Do great depth and thorough o-end channel - OTC-depth distribution of key strategy.docVIP

 PAGE \* MERGEFORMAT 7 Do great depth and thorough o-end channel - OTC-depth distribution of key strategy To do great depth and thorough terminal is no longer valid, and now OTC, generic drugs should be converted to the channel strategy to do so deeply and thoroughly ‘o-end channel’. This is because at present the majority of our country’s S amp;amp; P OTC products and profit margins than prescription drugs Line amp;amp; Special years, much lower, so the volume is the key to great facilitation channels and channel interception, that is, the operation of the main channel. Another reason is that the terminal block has been normalized, the proliferation of technology, making it diminishing marginal efficiency to almost useless, and the third reason is that large chain stores make their own PB products. We know that any business channel strategy, the ultimate goal is for all types of end customers in a timely manner to maintain a constant purchase and the goods, to do this, you have to rely on the depth distribution, so you naturally have guaranteed sales, but the mere Your a limited number of providers and contractors to two channels to achieve seamless coverage of all types of terminals is not possible, so we faced such a problem: in the end the key to the depth distribution and movements is the what? After many years of practice and I think that: is ‘o-terminal channel PNF’. 1, what is the o-end channel The so-called o-terminal channel (or a temporary terminal channels) refers to all types of drugs directly to the retail terminal (eg, levels of various types of pharmacies, clinics, health centers, rural health offices, factories, mines and hospitals, health epidemic prevention stations, namely, health stations) supply channel links. That is, the channel link directly to the terminal. Or a terminal on a channel for sales outlets of the links. I emphasize here that the ‘o-end channel’ is closest to the terminal sales outlets of ‘channels of links’, because th