Do regional brand in the end okay-.docVIP

 PAGE \* MERGEFORMAT 6 Do regional brand in the end okay? Moderator: Wang Zhengkun Call Dealer: Jiangsu Changzhou famous liquor distribution company manager, Xu Feng Recently I published a lot of dealers called to inquire about the operation of regional brand ideas, dealers and distributors in selecting coping strategies of regional brands should pay attention to any problems and so on, Jiangsu, Xuzhou Manager Xu is one of them. The operation of regional brand idea what is Xu: Liquor brand trend of regionalization and we do indeed feel some of the new brand name can be seen only from such a strong regional brand manufacturers to do the real operation of thinking What is this? They really do have to be limited to a few areas do? Moderator: In fact, every liquor manufacturers have wanted a strong national brand, but forced by the current market status of white wine, especially in the same terminal as the Gordian knot so difficult to eat a lot of new consumers, so no other choice than to operate in several regions. Moreover, some manufacturers see a similar hole in cellar, the black land and other brands have done in the regional market is also very successful, so they want to imitate the mode of operation of such brands. In fact the operation of the various manufacturers are not the same ideas, in the present divided into two categories: one is in the publicity hype for the national investment to the brand, in fact, the best virtual heart of these brands, and if the capital cities of each country all dealers want to do, the manufacturers certainly alarmed, because capital, and personnel are not equipped to do this on their preparation, their aim is to choose a few good dealers to operate, that is, able to open up the market in several regions thankful. The second type is the name of the brand owners to do a certain region, in fact, if there are suitable distributors in other regions they would develop, they will not look out the loss of immediate benefits.