Do not wise solution- emotional Sale.docVIP

 PAGE \* MERGEFORMAT 8 Do not wise solution: emotional Sale ‘Guiguzi’: amp;quot;said the person, while those who financed.amp;quot; In marketing, the subtle intellectual and emotional relationship is this: to maintain the necessary tension Sales from the face of it, but the commodity and currency exchange process, the mere existence of the trading relationship between businesses and customers. In fact, not so simple. From the results in a purchase desire of consumers to purchase completion is determined by a variety of factors, but psychological factors often play a decisive role. Should the consumers in your store cheated once, the next very difficult to eat a second loss, this is a difficult market laws. Go into details about the reason why customers amp;quot;do not eat the second loss,amp;quot; the main reason is often not economic losses, but suffered mental injury, emotional hearts of the resentment. The United States ‘happiness’ magazine in an article pointed out: amp;quot;superb technique put up for sale are mainly emotional problems.amp;quot; This is fully in line with science and reason. Modern psychology studies suggest that emotional factors that people receive information channels, amp;quot;valveamp;quot;, in the absence of the necessary amp;quot;rich passionamp;quot; circumstances, the reason is in a dormant state, it is impossible to conduct normal work, and even have serious psychological obstacles to the performance of the world around them turn a blind eye and a deaf ear. Looking at the success of businesses in the sale are all in the amp;quot;emotionalamp;quot; to make a fuss. In today’s world of fast-food industry giant McDonald’s sign in red for background, while the above on behalf of McDonald’s trademark amp;quot;Mamp;quot; is yellow. Why is this? This is a McDonald’s use of emotional wake-up laws, draw attention to the emotional attention of McDonald’s. From the characteristics of human memory and pay attention to the choice of percept