Do brands do not want to be so hard.docVIP

 PAGE \* MERGEFORMAT 6 Do brands do not want to be so hard Mentioned brands, everyone is familiar with, whether it is operating for many years in the industry predators, or a novice just entering the market niche, this temptation but in the current competitive market environment, all embrace one pair brand that is yearning for another with fear. Any one want to have an entrepreneur can take the initiative to deal with competition, you can create high added value for the enterprise, you can save a lot promotional fee, you can promote new enterprises to reduce the risk, you can allow enterprises evergreen strong brand. However, the brand is also an entrepreneur and marketing people so many extremely tangled topic. Small individual shouting to do the brand, very lofty ideals, vision is very limited and we still do not hear a ‘Our boss has invested heavily in ten tens of thousands, to invite a brand name advertising companies packaging, design a few good packaging, the branding on the development of the first one, determined to let the company out of the province, to the country. ‘Such rhetoric. Small businesses to do the brand, deliberately, strode in order to achieve ‘more with less’ objective, even at the brand reputation, select vulgar publicity and promotional means only won the audience a happy and they are mostly thinking that ‘the brand is the hype’ . Medium-sized enterprises to do the brand, styled, blindly angry anxious. Consultants, advertising agencies, media companies together to find and watch Which companies grow quickly copy imitation plus innovation beyond the dream himself ran a ‘Mengniu speed ‘fire out of a’ Wong Lo Kat ‘miracle. Leading brand companies do, mixed, in perpetuity, lonely at the top. Consider innovative leader in expanding the front edge, set the standard heightening thinking behind barriers listed above financing international expansion plan, under the brand had to worry about maintaining public relations crisis. P