Do the cards as usual.docVIP

 PAGE \* MERGEFORMAT 11 Do the cards as usual ‘Natural selection’ is the eternal theme of nature, ‘law of the jungle’ is a true reflection of this society. Marketing is a strong and happy heaven, not the weak play occasions. The weak, please stay away from the marketing! Strong, do not routinely out the card, because it is weak to play the game! Do not blindly Market Research I remember in 2001 the organization before and after China’s accession to WTO, China’s various sectors of the mainstream view is that the new era under the Chinese enterprises must follow the new, popular in Europe and the United States and other markets, the rules, this one very important point is that market research, all market research-based. Recalling the past two years, join the WTO, as well as summing up his many years of market experience, and now suddenly awakened: market research is not reliable, the person engaged in marketing Do not gullible so-called ‘market research’. I say this not to belittle market research, on the contrary, I greatly value market research. But now the market research, marketing efforts for the role of the actual market is too small to analyze its root causes, confined to the following two points: 1, in order to get ‘market research’ carried out the results of ‘market research’, this is too much to do market research company was the ultimate source of the failure. According to a rough statistics, 95% of the market research findings are wrong, in this the wrong 95%, of which more than 90% because the market research companies to develop the premise is wrong caused. Research designer for the corporate executives ‘sell’ their ideas, suggestions, need some necessary ‘market research’ results to prove the correctness of their vision. With that premise, they began to design market research, market research and these will meet their end result in mind. However, this kind of ‘market research’ on the real marketing without the slightest benefit. This is an all