Do the right thing choosing the right people - small brand development of the Road.docVIP

 PAGE \* MERGEFORMAT 5 Do the right thing choosing the right people - small brand development of the Road Talk about this topic, or would like to liquor business from a regional brand, said a number of phenomena hundred off. Regional wine brand in the market competition is relatively well-known brands, the less so? What is the root cause? Throughout the development process of a number of regional brands, analysts believe that, from the internal perspective, local brands, there are some obstacles in the development of their own health orderly development of the tangle factor. and these, it is also fatal. Entangled nature of First, the product, the brand’s own lack of a unique competitive edge, so that in the product category, brand tonality, the formation of other brands can not match the unique highlights, or follow the trend, or imitation, and blindly in the homogeneous market, so restricted, the cracks survive Second, the lack of systems in the management of the management and standards Third, development strategy, the lack of a clear long-term strategic planning and layout, the East, a hammer, an ax in the West, which hit count which, Fourth, the development of mentality, not sound. In his own one-third of an acre of ground, yet can not effectively blocking foreign brands to think about going out to seize the other market, the result will only result in loss of the door market, outside the blocked situation, Fifth, the lack of a professional team of Tarawa. Many local brands in this respect, there is a general phenomenon, nepotism, factionalism is serious, the result is a crop of outsiders for another crop of, left to Ebb Tide or those older employees. For these reasons, it can be said is caused by a regional wine brand development blocked the main internal factors. Summarized as the fact that reflects the work and employment issues. In other words, people using the right, we can effectively avoid or prevent some of the problems should not