Do not try to change the minds of consumers.docVIP

 PAGE \* MERGEFORMAT 10 Do not try to change the minds of consumers Do not try to change the minds of consumers Re-positioning is not to change people’s minds, but people want to adjust the mind awareness. Loss of focus is entirely caused by the brand extension, the most controversial issues in the marketing sector, which also makes many companies planted at this point a somersault. Some basic concepts of product positioning to indicate the failure of products, not because these products are useless, but because they are meaningless. Think of Apple’s Newton Machine, It is a fax machine, pager and is also the calendar, or pen-based computers, is too complex. Newton machine no longer exists, but more simple but hugely successful iPhone. Mental hate complex and confusing, so the best way into the mind is to simplify the information. Some of the most powerful ads are focused on a vocabulary (Volvo: Safety, BMW: Driving). Remember, do not try to make a clean breast of information to a strong focus on the concept of differentiation, it implants in the customer’s mind. Simple way to solve the problem, often flash across the mind, can find little to simple methods and intelligence. If there is anything secret, that is not to deal with the information you show some mercy. Delete those other people matter sorted information as good as you put it, abandon those who need complex analysis to prove the information, do not mention any information that does not meet the customers mind. Pure logic alone can not solve the problem. The mind is both rational and emotional. Why do people buy a product? How to interpret the behavior of consumers in the market? If you ask why people buy a product, they usually do not answer accurate, not much practical significance. This means that they may know the real reason to buy, but do not want to tell the truth. However, in more cases, they actually know very little about their motives. In the memory process, the mind always reme