Do a good job on the core sales so that performance of icing on the cake.docVIP

 PAGE \* MERGEFORMAT 11 Do a good job on the core sales so that performance of icing on the cake The essence of marketing is through to meet the needs of others and meet their own needs as a means for the purpose of activities. Modern marketing has entered the era of lean marketing, lean marketing is by strengthening the marketing process and the details of management to achieve maximum marketing effectiveness. Marketing force strength of the right marketing strategies and tactics are important, but the strength of execution is the key to strengthen the process and details of the management is the key to improve sales execution. Attention and do a good job selling day is the core of lean marketing era inevitable choice. Day to determine the core sales and selection of I believe that so-called core sales day time period is the region the highest concentration of target consumer groups, the purchasing power of the strongest sales value of the highest (the largest sales volume, brand communication effects best) day of the sale. Sale Day is not just the core to achieve maximum product sales, but also to achieve the brand to the consumer groups to maximize the information transmission efficiency, enhance brand awareness, satisfaction and loyalty, boost sales, an important period of sustained growth. Different industries, different regions, different times, the core sales day is not different, such as the core of the beer industry sales was the same six days, weekends, or the date of the highest temperature, the core urban markets, sales of day is a weekend, holiday, cultural festival , exhibitions, sales on the core of rural markets is the market, temple festivals and so on. Products are sold through a terminal, and do a good job on the core of marketing is necessary to strengthen the marketing terminal to enhance the terminal sales force, in particular, to strengthen the core point of sale terminals (sales volume and sales to maximize the effectiveness of the