Do a good job design we can add value to products and competitiveness of.docVIP

 PAGE \* MERGEFORMAT 6 Do a good job design we can add value to products and competitiveness of SMEs should be a comprehensive and integrated manner to enhance the competitiveness of products and brand competitiveness, are not easy. Most SMEs tend to refer to the model of large enterprises to go - the implementation of the overall integration, from R amp;amp; D, production, quality management, and marketing together to grasp, so far from competitive, often down to people everywhere the next. SMEs, this is a resource, assets, management capacity and human resource limitations and the lack of existence, to all aspects of flat and input can only be stretched, well east lacking the west end, which side do not have advantages. Pooling of resources, concentrate superior, single-point breakthrough, the only way for SMEs to grow. Small and medium enterprises should do a good job cosmetics market research, study and understanding of consumer demand, refining the greatest needs and to find the market value of the product concept; but also for the corresponding effective product formulations R amp;amp; D, to fine effect of debugging; better to conduct outstanding product packaging the design and application, product manufacturing and quality inspection and control; other channels, but also to expand the overall product, marketing networks and distribution networks, management, implementation and promotion of product sales promotion, brand promotion and upgrading. To fully achieve refined, specialized, efficient and obviously stretched. How to break through? Most companies choose to do front-end marketing. In order to break the integrity of marketing driven company. To sell, brand promotion and boost business development. Breakthrough in the market, most small and medium enterprises focused on product pipeline expansion and management, to sales promotion and the promotion of strong, however, after the model of identical, but also a breakthrough technology and efficienc