Do a good job event marketing to push the brand a small broad.docVIP

 PAGE \* MERGEFORMAT 7 Do a good job event marketing to push the brand a small broad Event Marketing: Simple, that is to enterprises to use when the world, current events, to identify with the enterprise itself and enterprise product-related point, launch businesses, products or services. Event marketing practices and successful for a minority of enterprises, such as: Haier’s Zhang ‘hit machine’ events will perfect its product quality and good service values into the community; Aux air-conditioning assembly industry alliance, the use of clean-up price market. This feature of its low price and transmitted to consumers; rich Asian CEOs a drink fame, their products ‘very’ environmentally friendly features into the market. A careful analysis shows, event marketing, has the following characteristics can be used for business: 1, product awareness is not high; 2, enterprise strength (human, financial and material resources, or experience) not strong enough; 3, and may require some of its features, benefits somewhat agree. However, not all businesses can be good luck again and again, you can rally the events encountered, the most commonly used method is own plans for making things rally, the consumer identify the characteristics of their needs publicity in order to win the media and consumer concerns, so as to achieve their own purposes. In particular, small and medium enterprises in the minds of well-known to consumers is not high, nor financial strength and large enterprises to compete openly, only trailing the implementation or follow-up strategy, always passive. However, those who closely follow the market leader, while a small investment can continue to use, quick results a good marketing strategy to the market for efficiency and expanding corporate reputation and product market share (sales volume). Many small and medium enterprises as a result there is no more money be used for investment in marketing and advertising channels, but also an urgent need for mar