Do not walked ShoppingMall Labyrinth - China Resources Center Vientiane City Planning Operations Case.docVIP

 PAGE \* MERGEFORMAT 5 Do not walked ShoppingMall ‘Labyrinth’ - China Resources Center ‘Vientiane City’ Planning Operations Case In the retail industry, ShoppingMall is an advanced form of commercial activities, translated into Chinese as ‘super-shopping’. In Western countries, ShoppingMall with department stores and supermarkets, as is a common business mode, the compound belongs to a new commercial retail formats, with large-scale, fully functional feature, ShoppingMall shopping, leisure, entertainment, dining in one which includes the main department stores, supermarkets and numerous shops, entertainment centers, chain stores, restaurants, business center, including super. ShoppingMall originated in the 20th century, the 50’s the United States, has become the mainstream of Western retail formats, sales of social consumer goods has occupied its about half of the total. ShoppingMall in China not long ago, due to its need to invest huge capital and have high demands on business, so this emerging Yetai to enter China after a lot of problems, the situation in some places be indiscriminate investments and consumption capacity is difficult to meet the huge consumer size; some super shopping center project is breaking the chain of funds, there loophole in capital, had run aground, or cessation of the middle; there are some super shopping center opened in it even if we manage utilization rate is very low, difficult to achieve the design size, resulting in a huge waste of resources. This issue we will focus on China Resources Group, China Resources Center ‘Vientiane City,’ the project’s overall planning and operation mode, hoping ascendant ShoppingMall domestic markets and new ideas. See current ‘Resources Center’ Vientiane City ‘Planning business model case’. Market: Of regional purchasing power is a real test of ★ ShoppingMall in the ascendant in the Chinese market is reflected in all regions have launched mega-shopping mall, it is understood in Beijing, Shang