Do not waste the money of the companys family of brands is there a future hand in hand.docVIP

 PAGE \* MERGEFORMAT 6 Do not waste the money of the company’s family of brands is there a future hand in hand Jay returned to one-year-old parting company, less than a day in foreign countries ‘culture’ in a good mood on the hollow. Why is this? Thing is this: Jay is a large bathroom company’s chairman two years ago, time management from the United States, Dr.’s son returning from school, Jay gradually some of the important work the company gave him to do. Son, not bad, a lot of work to a very high quality, complete, in particular, is the company’s human resource management aspects of the work, because he specializes in precisely this direction. Looked at his son have such a strong ability to work, along with an excellent R amp;amp; D design team and marketing team, Jay was very happy - the company feel that they can operate better, the same time, also feel it is time to the work is fully handed over to them to do their own good rest啦 ! As a result, Jay A year ago, year-end conference, made the company’s overall responsibility for all the work by his son, he would rest the decision abroad. Unfortunately, there is his son thought such a strong capacity and excellent operating team, a year later the company will develop even better. However, when Jay trip back, after reading the annual sales reports, a happy mood was immediately poured cold water - a complete mess the company’s sales total sales not only failed to increase the number of the previous year, but a decrease of 3 into! Why is it so? By Jay-depth investigation and finally found the problem lies: that the company’s two brands competing in the bad situation, mutual restraint, mutual Chaiqiao each other mischief, resulting in sales of both brands has not increased, but a linear decline in . The specific situation is this: Jay’s son that the company’s marketing director of one person is responsible for high-, middle-grade operating two brands work too hard, and the two brands is difficult to be full