Do not waste the money of the companys number of promotions you can mess things up.docVIP

 PAGE \* MERGEFORMAT 5 Do not waste the money of the company’s number of promotions you can mess things up Summer is always a sell solar water heater products, dealers, just by the mechanics, to become their own boss, so the distribution of work are very enthusiastic. This does not, the company headquarters came to dealer to do promotional activities to raise sales to a higher level of information. Summer General immediately launched an action, a 50000 out of money, want a grand promotional activity was also warm, so that sales to a earth-shaking changes. Unfortunately, after more than a month of efforts, money out, were tired, and how to sell several products Quemei ... ... sales still calm water. This makes summer a total crying in the corner, angry and resentful. Why is it so? Is not very easy to engage in promotional activities to do? How come do not see a result ... ... the summer of the total grew more and more feel that they may be doing wrong! Well, summer is really wrong what do overall? Yes. In fact, neither the summer of the total regional market, detailed market research, nor in their marketing analysis and marketing planning, but rather promiscuous with their own thoughts and feelings, put up and engage in promotional activities, resulting in a lot of mistakes. For example: 1, promotional content is not new, it is difficult attractive. Since the summer of the total used to be mechanical technician, solar energy products at the dealer before, very few deal with the marketing. But in this promotional activity, subject to the promotional content from the promotional methods and then to operate all the work by the summer of the overall ‘concept’ and the decision, but did not ask the company’s planners to help. You can imagine, a milli-marketing experience, who do not, under the guidance of others, for the first time to participate in such work can get good scores? Difficult. A result, promotional content is very ordinary, not to attract consumers,