DM Single Operation Guide.docVIP

 PAGE \* MERGEFORMAT 8 DM Single Operation Guide 1. Preparations 1. Design and Production One purpose of DM is to expand the launch propaganda effect, with activities to enhance the rate into the store, so Dizhi advice into the design of a single DM should be more attention to the following points: A. Distinct themes: activities and promotional themes to be prominent, clear and attractive; B. DM alone to avoid the large number of information-based list, highlight key information, to compress words, activities, rules should not be too detailed and you can understand (can be used for ‘rules for specific activities, see the store’ and other tips); C. Designed to be interactive, participatory, uniqueness and the fight against opponents of; D. To determine the activities of the target population, and put the focus groups, in color matching, pattern design, focus on the target population as closely as possible to enjoy the taste and habits; E. Pattern and color choices, but also in line with seasonal themes and activities (for example: choose character pattern in winter winter clothing should be worn to celebrate the type of activity should be compatible with the fiery colors, with folk folk festival line with the characteristics of the patterns and so on ... ...); F. Can be coupled with ‘final interpretation of this activity go *** all’, in order to avoid unnecessary trouble; 2. Release sites to be identified A. determine the distribution site, according to the target population. In addition to commercial street, shops (mall) entrance, bus stations all day issuing of sites needed to be worked out, the exact flow during peak hours, there must be text and data record (eg: for enterprises, institutions, schools, local governments should advance the statistics, the work / school peak hours, theater, auditorium, etc. to master in, finish at a time ... ...); B. Billing option Location: enterprises and institutions, bustling commercial street, competitors entra