Domestic wine price war how to react-.docVIP

 PAGE \* MERGEFORMAT 7 Domestic wine price war how to react? Began in 2008 accompanied by global economic crisis at the end of the continuation of the economic situation in 2009 is bound to be gray, which is even more emphasis on foreign wine, the market for large and demand dilemma. With the wine market in recent years, China’s sustained rapid growth, China has become the world can be described as the last one to be the development of wine market, coupled with tariff reduction and other factors, huge market potential has attracted world attention for wine producers . How to enter the Chinese market and place the focus of a problem. In particular, the South China region, as China’s reform and opening up forward positions, trade and economy developed, high spending, stronger consumer awareness of wine. Therefore, select and how to market, landed in south China has become a lot of imported wines to enter the domestic market, where the starting point. On November 29, 2008 the end of ‘2008 Guangzhou International Exhibition and the Third World wine wine festival ‘, the surprise emergence of a unified national wholesale price of ‘25’ yuan a bottle of Australian and French of the original bottles of imported wine! In addition, Romania, the United States, South Africa’s wine exhibitors and other countries have also launched a retail price of just tens of dollars on a bottle of low-priced products. But we all know, the original bottles of imported wines, including manufacturers of profits, brewing costs, freight, customs duties, manage costs, include the cost of trading profits, the price is far higher than the domestic equivalent of wine. The mainstream of the current domestic market, the price of the original bottles of imported wine, mostly in the 100 yuan or more till later, this less than 30 yuan a bottle of wine can be described as ultra-low-priced imports in the country is indeed rare, although the manufacturers of these products, the price of time purchases