Dove- In the era of supreme beauty sales of real beauty.docVIP

 PAGE \* MERGEFORMAT 12 Dove: In the era of supreme beauty sales of real beauty This is an era of supreme beauty, the appearance of any defects will have medical orthopedic solutions, television program filled with a wide variety of beauty techniques. This is the beauty of a woman the age of just standard answers. Media, film and commercial advertising is to have graceful respected figure, stunning face models. Beautiful women in the 21st century, more visual sensory type. Now out in 1913 edition of ‘Webster’s Dictionary’, which really is beautiful and the interpretation through time and space feeling. The definition of female beauty is this: ‘It is the nature of pleasure, wisdom, aesthetic or moral means. ‘We now live in a world where beauty is that for many ordinary women can not match the ideal image, as a lack of security and not a source of self-confidence, while the inner beauty counter to the United States has become a synonym for lack of form. Such over-the beautiful social atmosphere of respect for standardization to a large extent by the advertising, public relations and other large-scale fast-food style of modern marketing activities caused. However, Unilever’s Dove (Dove) brand trying to do the opposite, began to abandon the long-term fashion and beauty industry has been in compliance with the sale of the beautiful dream of marketing principles to deliberately collapse the standardization of interpretation of the beautiful position to launch a re-interpretation of women’s beauty of a global big. Spread of this unique brand of action to achieve unprecedented success. In the spring of 2004 began the ‘real America Action’ (Real Beauty Campaign) dissemination of offensive launch of the Dove a full product line sales increased by 40%. It launched the world’s tens of millions of women for the beauty of its own pluralism, dialogue and reflection inherent in nature, strengthening of the beauty of ordinary women’s self-confidence. But also to accurately