Domestic mobile phone how to break the collective punishment of the plight of.docVIP

 PAGE \* MERGEFORMAT 7 Domestic mobile phone how to break the ‘collective punishment’ of the plight of Not long ago, Skyworth Group, officially cloth, Skyworth Mobile will launch the ‘rural areas surrounding the cities’ strategies, the official from the 34 the market reached the 12 markets, and several major mobile-phone with the national chain of large underwriting agreement was signed. At the same time, in order to domestic two, three city march, to compete with the domestic mobile phones, Nokia, Motorola, Samsung, Sony Ericsson and other foreign mobile phone plans have to start thousand dollars, and the use of the nation’s largest mobile phone distributor Five Star Appliance in China II 3 channel market forces to develop the market. Beginning in 2003, with the Nuoya Ji, Motorola and other international brands of mobile phones in-depth understanding of the Chinese market with the expansion of international brands in the domestic mobile phone market dominance on the rising, especially in the first-tier cities, domestic brands is almost being killed, many then all-powerful China-made brands such as the South High-Tech, Kejian, Panda, etc. or even defeat his death, other domestic mobile phone brand to survive a difficult first-tier cities began to fade, steering region 34 urban development. With the launch of Nokia and other foreign mobile phone plan thousand dollars, channel sink to focus marketing, market forces began to attack three or four lines, domestic and international mobile phone handset battle is inevitable between. China’s market complexity, the vastness of the region, are large differences in spending habits, which is for any brand cell phone is a challenge, but the other for some brands, but also an opportunity: in a high degree of consumption structure a complex market, industry, the formation of monopoly power will become very difficult for any one brand may be differentiated, with its own characteristics and to obtain living space, the curren