Domestic mobile phone- the road to find their own path.docVIP

 PAGE \* MERGEFORMAT 9 Domestic mobile phone: the road to find their own path China’s mobile phone market, is currently a ‘bright spot’ market. It is predicted that China’s mobile phone market in 2000 size of about 30 million units. Such a large scale and great potential market is almost completely monopolized by foreign brands. The face of such a huge market space, China’s enterprises are unwilling to look ‘Western View’, unwilling to let Motorola, Nokia, Ericsson and other foreign brands ‘Happy enclosure’. Konka, ZTE, Kejian, TCL mobile phones and other domestic brands to launch new mobile phone companies coincidentally, generous in advertising investment, swear in the mobile phone market, so domestic brands regain a city. The information from the State Ministry of Information Industry show that the domestic mobile phone market this year, will add 28 million customers, including purchase of China-made mobile phone users will be close to 5 million, domestic mobile phone market share will reach 15% this year. Development of marketable products The mobile phone market has already gone through aristocratic, celebrity-oriented era, and became very common form of mass communication tool. Therefore, the use of domestic mobile phone should be positioned in those groups have not yet connected, the ordinary people. Different brands of different features of different types of users, manufacturers should be based on characteristics of the overall user trends, find their own brand of user features, to understand their needs, introduction of a targeting products to meet customer needs. Current and future growth of mobile phone users has shown the main trend of the civilian population. Corresponds with this trend, high-end phone demand may steadily, while low-end is certain is that the strong growth in demand for mobile phones. Therefore, the domestic low-end mobile phones should be taken in order to target the relative emphasis on a full range of product strategy, tec