Do not take risks the market is destined to do much!.docVIP

 PAGE \* MERGEFORMAT 4 Do not take risks the market is destined to do much! Two years ago, Shenzhen, Ida boss to me for advice over the past six years, his enterprise through mergers, integrating the domestic four small and medium sized pharmaceutical companies, the use of idle production equipment and re-replacement of the original product packaging, has introduced 20 kinds of medicines to , health care products, investment in the market all the way through the operation of record sales of 60 million. But since then the amount can not climb anymore. This is the boss wants to do larger and stronger of the fields is very confused and saw several other health care products in Shenzhen biggest names in business, he was unwilling, in the end by what means to further enhance the sales, gain market share in the future. It seems thin, Tian owned by the boss to 20 kinds of products, most of them belong to follow suit, follow the type of seriously commoditised products, there is no personalization features, the only key advantage is that prices are low, the blood, iron, calcium, added amino acids and so on brand-name products to imitate the packaging of the same style, each launched one of the many on the adoption of the industry press release all kinds of temptation to the people of China Merchants inspiration, or to send people to participate in organized medicine and health products throughout the Expo, at the scene stall set point, dissemination of information, name cards, to send samples so as to attract attention, to attract business. Wait until the agent the right to buy their respective regional product distribution, these features, wrapped convergence of products, often through ‘terminal display promotional shopping guide’ to carry out, due to low prices, coupled with a number of trained sales staff selling point occupied a prominent position Therefore, the brand manufacturers often rely on other ferocious advertising campaign launched to intercept, so that