Do not superstitious foreign brand strategy planning theory 2.docVIP

 PAGE \* MERGEFORMAT 6 Do not superstitious foreign brand strategy planning theory 2 Fourth, foreign brands hold dogmatic theory of misreading, disdain for the phenomenon, the phenomenon of adaptation to change arrogantly dogmatic. Today, many enterprising and pragmatic grasp the opportunity, through brand extension, in the premise of limited funding, greatly expanded the influence of the brand, improve the enterprises in the industry for the prestige, the company earned more profit space. But the dogmatic understanding of positioning theory has led some people turn a blind eye on these successes, these companies will blindly claim that crisis. Even said that the brand extension, the new areas of business failure, the faster but the more beneficial the enterprise. Simply through the ages adventures! This kind of conclusion to the strange phenomenon of change led to a series of humorous logic errors, such as was claimed in the mind of consumers, Lenovo is the computer, and thus, consumers believe that Lenovo is not a phone, so do mobile phones Lenovo failure from the start. Lenovo phone is able to succeed there are many factors, but not because “Lenovo is a computer, which Lenovo is not mobile,” this simple arbitrary, the lack of common sense logic of the argument. For the dogmatists keen on “the mind of consumers,” we saw some very different phenomena their conclusions. Kingdoms, say, entertainment stars, he is leading the audience recognized singer, but does not mean he can not acting, (common sense it!, as the audience for his movie, great joy, if he has to do with the director one day (wow, dare to challenge again, “mind”!, the audience is still happy to accept. at least I saw in China is this. entertainment company behind it will not be so stupid, lying in the music popular in the half of the sky without the stars, to find new people to starring movie. They say the mind of consumers is simple, right! It is precisely because consumers like the si