Diversity to build a new shoe commercial Myth-.docVIP

 PAGE \* MERGEFORMAT 8 Diversity to build a new shoe commercial Myth? Diversification is becoming the most popular words. Large number of enterprises in the completion of the original capital accumulation, the leading business development to a certain height is difficult to continue to upgrade, they have started looking for suitable investment projects to try to diversification. In the shoe industry, a large number of private enterprises began to implement the diversification strategy of shoes to get into the flow of the industry, investment, real estate and bio-medicine, and some diversification of enterprises have achieved some success. A few years ago, Cornell group is not limited to making shoes, and Cornell clothing, underwear projects already implemented. Last year, Cornell began to join forces with other companies work together to build Wuhan International Shoes City. In 2003, Aokang Group has invested heavily to build in Chongqing in western China, Bishan shoes. In a sense, this is the first step in Aokang Group diversification strategy, but has not yet completely out of shoe-making industry, with the shoe still has inextricably linked. 2004 Aokang Group, the joint formation of private enterprises in Wenzhou 8 Sino-Swedish consortium, thus entered the field of capital operation. Earlier, Red Dragonfly Footwear Group, set up in Shanghai Hui Lima Business Development Co., Ltd., and involved in real estate. In addition, the Red Dragonfly Group has invested to build in western China, Chongqing Tongliang shoe base project. Another Shoe Group Spider King Group had earlier also involved in real estate, and much has been achieved. Diversification is becoming a footwear enterprise group development and growth of new options, from the current situation, diversification seems to be creating a new business group, Wenzhou shoe myth. In fact, anyone who looks behind the scenery, there is an unforeseen reefs. Diversity for the footwear businesses, risks and oppor