Disk drive distributor options and dealer management.docVIP

 PAGE \* MERGEFORMAT 15 Disk drive distributor options and dealer management Dealer option is to be normal, but the marketing aspect, but for disk drive marketing strategy, dealer selection is an art! Why do I say? Because the disk drive dealers need to have many unique resources and strategies to support capacity, the flow of products with large operational thinking is also very different. From experience, the disk drive products to distributors and resources on their own quality requirements may be higher, because the disk drive operation almost one to one marketing format and context-oriented-to-drink market consumption makes the dealer is always in communication with the depth of fine maintaining the focus position, and good consumer word of mouth marketing strategy is the lifeblood of disk drive. Dealers must take extra care care consumer tastes and consumer psychology experience, why a lot of disk drive products in the established consumer taste can not be easily replaced after the new identity because they deeply understand that in a regional market to establish universal acceptance degree and consumption environment not easy at all, pushing new switching costs and risks of the market is too high for the dealer: Dealers need to have different disk drive channel capacity and channel resources, including: A strong food and beverage channel and channel resources for night games. As the disk drive is a typical special-pass operations, a strong night market food and beverage channel and channels are the basic prerequisites of such dealers. In the absence of channels of resource accumulation in this area, basically, off a plate on the operation of the regional market there is a big risk. Some would say that the current resources are of such high costs of the terminal can be purchased, but objectively speaking, such a channel to operate beyond the control of resources, than money, therefore, believe in the supremacy of money, production enterprises, the bas