Diversified by the Dell direct marketing model to see.docVIP

 PAGE \* MERGEFORMAT 8 Diversified by the Dell direct marketing model to see Inscription: Dell, the internationally famous brand, a time when so many marketing people think that foreign Gaoshanyangzhi brave pioneering and innovative marketing, and now because of its unique direct sales model of the stick, and in the world compete in the race gradually lost its former bright light. ocean, storm, ebb and flow, Dell’s rise and fall of all the Chinese medium and small brands, the choice and stick to their own marketing operation mode should be well worth pondering, and learn its lessons. Dell’s direct sales contributed to sing all the way A few years ago, with the gradual increase in computer brand, and many consumers plan to buy a computer they ever need someone to help pick and choose an array of computers. That year, Dell was to meet the needs of this part of consumer groups, abandon the traditional distribution system in the shift to direct marketing telephone orders and sales. I remember when Dell entered the PC industry, many companies are small-scale industry to large retail chain store franchise distribution model arduous transformation. And legitimate competitors in the process of change to the retail channel in the struggle the time, Dell is forging ahead on their own, another way to find a help not only to consumers, but also be able to skip the dealer or distributor network to sell a good way to personal computers. Dell, through its control of the driving light on the use of communications technology to London and created a new channel has replaced the traditional distribution channels. Dell’s model was later successfully replicated in other industries into, such as the South Korean Daewoo Motor Corporation also abandoned the traditional automobile trade networks in favor of direct sales model. Direct marketing, also known as non-store sales. It generally refers to such a marketing model: Product ownership transferred directly from the producer