Do not underestimate the motley.docVIP

 PAGE \* MERGEFORMAT 5 Do not underestimate the ‘motley’ Chair: Awa Yangcheng Evening News Financial news Guests: Li Hongfeng China University of Technology Business School MBA Center instructor, Guangzhou Bo Rong Consulting Co., Ltd. Chairman Brand-name live quite moisturizing Awa: often to the Pearl River Delta跑跑 will find, in addition to those well-known brand enterprises, highway billboards erected there will be many of you are very rarely see the brand, to inquire about a friend , no small number of such enterprises, their names are not well known, they rely on low-cost advantage in the secondary market or live in rural markets quite moist. Lihong Feng: These companies supply products that are basically low-end rural markets, products, channels, all take the wholesale markets; the national market, but mainly concentrated in certain provinces; sales staff rarely, a total of not more than 10 individuals; production facilities is also relatively simple, mainly to purchase parts and components back assembly; basically do not advertise, promotional activities, all-channel promotions, all to the dealer after-sales service; product design mainly rely on imitation. Such enterprises are very mature industry technology, product quality generally do not have a big problem, the biggest competitive advantage is low cost, inexpensive prices. Awa: Do not look now how some well-known brands on the outside scenery, but in fact there is every family in this difficult to read the classics, do not believe you look at some of the statements of listed companies, home appliances, earning dozens of 100 million, even still lose money. Lihong Feng: Yes, ah, I did a few years a large home appliance brand, that is how hard, but profits not as good as these ‘brand-name’, even in large home appliance brand has huge losses for several years, these ‘brand-name’ is still survival, and life is good, is that really should not cause us food for thought? I recall the last century unti