Do not make customers say no.docVIP

 PAGE \* MERGEFORMAT 4 Do not make customers say no When a customer of our products, technology, function and other aspects of objections or requirements, customers do not easily say “no!” Some marketers, especially in marketing new, meet clients in raising these questions, always used to “seek truth from facts”, with a positive tone, “firm” answer customers: “No!” “Can not”! “No!” ... ... This response must allow customers dissatisfied with heart, empathy, when we heard several times to our marketing people said “this technology can not do”, “the feature is not” and so on, we certainly think that the product “really not at first glance, “and we need it are the lack of functional performance. In this case, the marketing staff go out recommended products to be successful, really hard! So, when customers of our products, technology, function and other aspects of objections or requirements, our marketing staff how to answer it? Our customers can be divided into the following four cases the issue, the marketing officer under the specific circumstances of flexibility. First: Our products are actually have the appropriate technical, functional performance. But as is the initial contact with customers may not know this, or customers do not know how to operate, use, or that we have these technologies, functional properties However, the ways and means to achieve operational use with the client’s previous habit of inconsistency, the customer does not fully understand and appreciate, resulting in customers mistakenly believe that our products can not meet their needs. In this case, we should be very clear, certain telling customers: “We have the technology!” “We have these features!” Then the specific church customers of understanding and acceptance. This situation is more common, many times our products have been fully able to meet customer demand, but because we are not familiar with the product marketing staff, or there is no need for customers