Diversification strategy and specialization strategy What is the difference-.docVIP

 PAGE \* MERGEFORMAT 23 Diversification strategy and specialization strategy What is the difference? Almost all outstanding Chinese companies are more or less engaged in a wide range of efforts, and almost all the good the company’s crisis and the decline of diversity with the company’s expansion strategy on. The emergence of this phenomenon is not surprising, do the company’s goal is bigger and stronger, but bigger and stronger way to only two: either a professional or is diversification. I strongly disagree with Haier, Lenovo and other companies to diversify, but I am not opposed to diversity itself. Why? Fair view, diversification and specialization have the likelihood of success: GE, and Nokia are the world’s most outstanding companies, GE is a diversified way that Nokia’s road is specialization, but the final shift from diverse professional . But why I am opposed to the diversification of a number of excellent domestic enterprises? The fundamental reason is that most of domestic diversified in school walk the road of GE Company, GE Pluralism does not really understand the success of the ‘real reason’, but saw the benefits of diversification, but does not really know how to diversify. Science GE can go take the diversification of the road is pass, but only if GE really knows the true support points behind the diversification of the road, otherwise I would suggest is to learn as Nokia, honest and professional way to go. GE a diversified Truth: We have ignored the truly great things GE * GE strategy for successful diversification experiences  super-business strategy to adapt to change  emphasize the core competitiveness of  competitive Vision and the culture of high ethical requirements  the most basic is the business management system. * GE efficient business management system that can do all of the major strategic move has been made a month into the operation of state, one-year bear fruit. With regard to the causes and consequences behind t