Do not take things for consumers said.docVIP

 PAGE \* MERGEFORMAT 6 Do not take things for consumers said Channel in China in recent years developed very fast, this is a good reason. 90 years in the 20th century there are many products in the market at a rapid growth stage, demand is greater than the supply, companies can not fully meet the market temporarily for their products. So, when the great support enterprises dealers, many dealers to take this opportunity to develop, and the rapid establishment of networks are expanding rapidly. Now some distributors have become the industry giants, such as household appliances industry, Gome and Suning retail oligopoly. Some beverage dealers have grown to more than 20 billion in size, light will be able to make such a big sell drinks! And many do medical products, health products distributors with annual sales is more than a dozen, two billion, and some even sell even more than the manufacturer, then simply paste on the manufacturers to find their own brand production. * Blind ones who enjoy the end product is equal to destroy the brand’s market Some dealers have just started the market when demand is greater than the supply situation is, everybody will grab market share. Later, an increasing share of some people, in order to bring themselves to do more, there will be someone else to occupy lower-level dealers, or market share situation. Finally, they bigger, and rely on that? Depend on the price. Through the price war to expand their scale. Grow the market using price and market share should be classified as strategic behavior, but in a mature market, re-use of price action, it can not be said that strategic behavior of the. Because the mature market and growth is the fundamental difference between the market demand patterns have changed, growing market demand is greater than supply, while the mature markets is the demand and supply into balance, and even the supply still exceeds demand. In the growth stage of prices you can grab more market share, your share