Domestic mobile phone how to cottage machines and foreign brands together with the attack Breakout.docVIP

 PAGE \* MERGEFORMAT 9 Domestic mobile phone how to cottage machines and foreign brands together with the attack Breakout In October 2007, implemented a nine-year-old ‘mobile phone license’ system was abolished, a number of cottage machine companies took the opportunity to surface, and running in become a regular army. Technical barriers came crashing down for the cottage opens the door to mass production machines, the parties have the influx of capital, the mobile phone market, cottage machine manufacturers countless, quite a mixed bag. A clear division of labor in cottage industry chain gradually forming machine: from R amp;amp; D to sales is a clear division of labor, including the LCD screen, headphones, battery, charger, stylus and even camera lenses, dust-proof nets are the professional manufacturers, as long as funds are Anyone can produce mobile phones. Therefore, in cottage machines and foreign brands pincer attack, the domestic mobile phone brand has begun collectively to decline to the end of 2008, total market share of domestic brands has basically been dropped into the following three major domestic brands continued to lose money in almost all the , there is no re-form a counter-trend of foreign brands. Of course, in this process, the domestic brands have never stopped to explore the road of a breakthrough, and explore the road of a breakthrough, in addition to the original number of domestic leading brands, such as Bird, TCL, Amoi, Haier, there are like Sky Lang Tong, Jin, Linkage and other domestic brands new army to join the ranks of years to break through, really Baxianguohai, recount. However, we are most concerned about is how to break out of domestic mobile phone? In exploring this issue before it is necessary to ‘break out’ in this fashionable clear about the meaning of words. The so-called ‘breakthrough’, should be from foreign brands and domestic brands cottage together with the attack machine in the original model of reform and adjust