Domestic marketing routines have been a dead end.docVIP

 PAGE \* MERGEFORMAT 6 Domestic marketing routines have been a dead end Shortage of time, the product does not require selling, people come to buy, the transition from the era of shortage to surplus than not the products, but selling high and low voices, cries out high volume on your big, cries of small shipments of small . Therefore, Chinese enterprises is to promote awareness of marketing is selling, so we also had the level of marketing, selling skills and the standard is the size of the sound, then why the work of marketing is simple: to offer their children (products) was born after the selling skills to find a company selling into the capital raise his voice on the line. Marketing is so? Brand in China is a rape is no longer rotten things are completely a tool for theory, and be treated as a cash cow, has been nothing since. Marketing company and our business guilty of the same disease, Zhang, Director General for Liu said: ‘old Liu, I exercise, the brand and do some quick, quick to put up sales! ‘ Brand is such a universal thing? No, our corporate brand agency are a prostitute. Brand is the ideology and the like, the brand is a prerequisite for the birth of buyers and sellers of information asymmetry, in this case, enterprises in order to distinguish themselves and others, and to provide consumers with a credit facility to purchase their products only, which kinds of credit instruments (the so-called brand equity) to form the essence of the enterprise to provide consumers with the quality of the product or service status, which means that all business operations of the credit of the precipitation. In other words we need to improve the brand must be the only company do a good job (products and services). Of course, we know that in order to allow consumers to better conduct our business is good, we need to use various means to convey away his own credit, that is, in fact we are the so-called false marketing, this figure is merely a promotion. Chines