Drunk football fans to see only when the Harbin Beer Budweiser.docVIP

 PAGE \* MERGEFORMAT 6 Drunk football fans to see only when the Harbin Beer Budweiser December 7, 2009, China’s first beer brand - Harbin Brewery became the official 2010 FIFA World Cup South Africa partner, Harbin Brewery has officially become the 2010 FIFA World Cup South Africa official beer. This is the first beer brand sponsored a successful football World Cup. June 11, 2010 World Cup, 12, “Harbin Beer” has become a major Internet buzzword. As Xifeng, sharp brother, “Harbin Beer” popular in the north and south overnight. Sponsored by the World Cup on the Harbin Beer value or worth, once again, the Harbin Beer pushed the cusp. However, any thing, are all professionals see Road, outside the people watch the fun. Sponsor World Cup in Harbin Brewery, with results and benefits, I believe that , Harbin beer is certainly a fine smiling. First, take the money for time, it is value! July 2008, Harbin, InBev Budweiser beer as a wholly owned subsidiary, and regional brands which blew from the impact of national brands of the horn. But as a national brand to build Harbin Beer, on the AB InBev is concerned, perhaps money is not a problem, the biggest problem is how in a short time through the most appropriate carrier to shape the brand. that time, the Beijing Olympic Games has been included Budweiser, Tsingtao Beer, Yan beer three different levels of beer sponsor, is clearly just Harbin Beer is not suitable for integration of blending the competition over again, “Red Sea” Ever since, lost no time in the 2010 World Cup in South Africa, the impact of the national brand for the Harbin Beer offers a rare stage, combined with InBev’s Budweiser beats, to create a Budweiser World Cup in South Africa Global Partnership, Harbin Beer World Cup in South Africa the perfect partner structure. If the marriage of Budweiser and the World Cup has become a habit, nothing more than to play a role in reminding consumers to the brand, then the Harbin Beer together with the World Cup