Dream of the Red wine when they will dream come true-.docVIP

 PAGE \* MERGEFORMAT 5 Dream of the Red wine when they will dream come true? Brand positioning, Dream of the Red Wine Chinese culture and wine, if the position was established, its branding and communication should be carried out around this core position. In fact, the Dream of the Red wine brand positioning in the ‘Chinese culture and wine’ concept, instead letting marketing and consumer confusion, since the Dream of the Red wine is wine in Chinese culture, then we need to use culture to the background to support this concept. Moreover, ‘culture and wine’ this culture is not a good card to play ah. Dream of the Red wine, the consumer must first answer the two questions that he is the Dream of the Red wine culture, wine, its cultural roots lie? That is the fulcrum of Dream of Red Mansions Wine brand positioning based on where! If the answer of this problem, we can get the trust of consumers, a brand’s core to the consumer which became their religion. The second question, can the other white wine consumption, there is no culture of it? Dream of the Red wine is also a response to the same wines are differences, that is, consumers brand loyalty and selection of exclusive properties. Brand concept communication, Dream of the Red wine appeared impetuous and chaotic disorder. Dream of the Red wine has several memories of the ads’ have a dream there is the future ‘,’ Dream of the Red wine, a dream come true ‘,’ Dream of Red Mansions, rum is the show ‘,’ Dream of the Red wine, popular in China ‘,’ Chinese Red Dream of the Red Wine ‘and so on, doughty bar, Dream of the Red wine advertising the more the better. However, these seemingly large number of ads, has become the concept of Dream of the Red wine brand communication disorder chaos culprit. Consumers do not know what kind of Dream of the Red Wine wines in the end, as consumers are not the company’s employees, nor the marketing people. Recently, ‘China Red, Dream of the Red wine’ wine brand to become the banner