Dongpeng special drink to struggle Red Bull-.docVIP

 PAGE \* MERGEFORMAT 12 Dongpeng special drink to ‘struggle’ Red Bull? Revolution is turned upside down, upside down, and Marketing From EMKT. revolution is quietly village and open up the base areas. Businesses only need to implement is ready, in the marketing revolution, where a big fight vigorously. Dongpeng Chinese-made feature of this special drink beverages, has been to the sword point to functional beverage category leader Red Bull brand, how do we go to think of this a ‘Bull war’ it! Red Bull occupation of ‘functional drinks’ category Charles Darwin in ‘Origin of Species’ where referred to the theory of evolution, there are two aspects of evolution. One aspect is graded, from the ancestors to the current state of evolution over time; Another aspect of the divide, split from the ancestors to create a new branch. Thus, in large nature, with the competition between bio-and time goes by, the new species are constantly being established and discovery. In business competition, the brand also follow the laws of natural development, leadership brands continue to ‘gradual’ own products or improved technologies and strengthen ourselves, rather than the leader brands continued to use ‘split’ to create new categories to grow up yourself. Red Bull is one of them. At the time the mainstream is the ‘energy bars’ category of the competition situation, the Red Bull insight into the mind of consumers against’ Vitamin functional drinks’ in this category of the gap point, immediately launched ‘Red Bull’ to this new brand to occupy the naturally become a ‘functional drinks ‘category brand leaders. Dongpeng Drink attack the ‘trap’ Dongpeng special drink Red Bull may not understand is that to create a ‘functional drinks’ new class successful. If Red Bull to stay in the ‘energy bars’ category, the pursuit of the energy beverage market, then Red Bull would be no today swept the world become a major brand opportunity. Dongpeng Drink Zaiqu pushed this category, no doubt t